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郑秋莹

发布日期:2015-04-27

  

  

  郑秋莹 北京中医药管理学院副教授。2011年于南开大学获博士学位。研究兴趣包括健康服务营销,在线消费行为,顾客体验等。曾在服务管理和消费行为领域SSCI期刊 Journal of Service Research , Journal of Service Theory and Practice , Journal of Consumer Marketing 以及CSSCI期刊《管理世界》、《管理评论》等发表文章。担任国家自然科学基金委同行评审专家、《管理评论》同行评审专家;复旦大学服务管理与服务营销研究中心研究员,法国LaRochelle商学院北航合作项目客座教授。Email:13466379159@163.com

  

  教育背景

  2006–2010, 南开大学企业管理系, 博士

  2002–2005, 南开大学企业管理系,硕士

  2003-2004,韩国Yeungnam University经营系交换生

  1998–2002,南开大学市场营销系,学士

  

  期刊论文 (近5年及以往代表作)

  郑秋莹,姚唐,曹花蕊,范秀成(2017).是单纯享乐还是自我实现?顾客参与生产性消费体验价值研究. 心里科学进展 , 25(2), 191-200

  Qiuying Zheng, Tang Yao, Xiucheng Fan(2016). Improving customer well-being through two-way online social support. Journal of Service Theory and Practice , 26(2), 179-202.

  Qiuying Zheng,Lan Xia,Xiucheng Fan(2016).Beyond hedonic enjoyment: eudaimonia experience in craft consumption, Journal of Consumer Marketing , 33(6) ,417-427

  Tang Yao,Qiuying Zheng, Xiucheng Fan(2015). The impact of online social support on patient’s quality of life and the moderating role of social exclusion. Journal of Service Research , 18(3), 369-383

  郑秋莹,姚唐,范秀成,穆琳,曹花蕊(2014). 基于Meta分析的“顾客满意-顾客忠诚”关系影响因素研究, 管理评论 ,26(2),111-120

  郑秋莹, 蔡乐(2014).医疗服务过程质量和结果质量对患者满意度的影响. 中国卫生产业 , 6, 164-165.

  姚唐, 郑秋莹, 邱琪, 范秀成(2014). 网络旅游消费者参与心理与行为的实证研究. 旅游学刊 ,  29(2): 66-74.

  姚唐,邱琪,郑秋莹,曹花蕊,李惠蕃(2014).食品危机中调节焦点对衍生多样化寻求影响研究, 软科学 , 08期, 32-35

  范秀成,郑秋莹,姚唐,穆琳(2009).顾客满意带来什么忠诚?管理世界,2,83-91,  2009.

  郑秋莹,范秀成(2007). 网上零售业服务补救策略研究——基于公平理论和期望理论的探讨,管理评论,10,17-23.

  

  学术会议 (近5年及以往代表作)

  Qiuying Zheng,Lan Xia,Xiucheng Fan(2017). How construal level influences customer's productive consumption experience?   2017 Frontiers in Service Conference , New York City, United States, June 22-25.

  Xiucheng Fan, Lan Xia,Qiuying Zheng(2016), Deeper enjoyment: customer’s eudaimonia experience in craft consumption. 2016 Australian & New Zealand Marketing Academy Conference , December 5-6, Christchurch, New Zealand.

  Tang Yao, Qiuying Zheng, Xiucheng Fan (2014). Improving customer well-beings through social support in online health communities: evidence from China. AMA SERVSIG International Service Research Conference, June 12-15,Thessaloniki,  Greece

  Qiuying Zheng,Lan Xia,Xiucheng Fan(2014). Mere hedonic enjoyment or eudaimonia? the experiential value of customer participation in productive consumption. the 14th International Research Symposium on Service Excellence in Management (QUIS2014) ,Shanghai, China.

  杜建刚,郑秋莹,许敬文,范秀成(2015).恐惧能被吃掉吗?消费者食品选择心理机制研究,2015中国营销科学年会,华中科技大学,上海。获十佳优秀论文奖

  杜建刚,曹花蕊,郑秋莹,范秀成(2012).不同认知模式受众植入广告品牌记忆研究——眼动对比视角。2012中国营销科学年会,大连理工大学,大连。获十佳优秀论文奖

  

  承担课题

  国家自然科学基金. 是单纯享乐还是自我实现?顾客参与生产性消费的体验价值研究, 项目编号(71402009),24万, 2015.01-2017.12

  北京中医药大学首批创业创新课程建设项目.《健康产业互联网创业》,2万,2016.09-2017-09

  北京市教委青年英才项目.北京市互联网药品交易服务监管体系发展现状及存在问题研究,15万,2013.1-2015.12

  北京中医药大学自主课题.突发公共卫生事件网络舆情监测及预警机制研究, 2.25万,2013.2-2014.10

  

    Qiuying Zheng is an Associate Professor of Marketing at the School of Management, Beijing University of Chinese Medicine, Beijing, P.R.China. She completed her PhD in Marketing Department at Nankai University in 2011. Her research interests include healthcare service marketing, online consumer behaviors and customer experience. Her work has appeared in Journal of Service Research , Journal of Service Theory and Practice , Journal of Consumer Marketing . Email:13466379159@163.com

  

       Education

  1998–2003, Nankai University,P.R.China, Business Administration, Ph. D.

  2002–2005, Nankai University,P.R.China, Business Administration, Master

  Yeungnam University, South Korea, Business Administration, Exchange student

  1998–2002, Nankai University, P.R.China, Marketing, Bachelor

 

  Journal Articale(s) (in recent 5 years)

  Qiuying Zheng, Tang Yao, Xiucheng Fan(2016). Improving customer well-being through two-way online social support. Journal of Service Theory and Practice , 26(2), 179-202.

  Qiuying Zheng,Lan Xia,Xiucheng Fan(2016).Beyond hedonic enjoyment: eudaimonia experience in craft consumption, Journal of Consumer Marketing, 33(6) ,417-427

  Tang Yao,Qiuying Zheng, Xiucheng Fan(2015). The impact of online social support on patient’s quality of life and the moderating role of social exclusion. Journal of Service Research , 18(3), 369-383

  Qiuying Zheng, Tang Yao, Huarui Cao, Xiucheng Fan(2017).Hedonic Enjoyment or Eudaimonia? The experiential value of productive consumption. Advances in Psychological Science, 25(2), 191-200 (in Chinese)

  Qiuying Zheng, Tang Yao, Xiucheng Fan, Lin Mu, Huarui Cao,(2014),A meta-analytic assessment of factors influencing on customer satisfaction-customer loyalty relationship. Management Review , 26(2), 111-121(in Chinese)

  Qiuying Zheng, Le Cai(2014). The effect of process quality and outcome quality on patient’s satisfaction. China Health Industry , 6, 164-165(in Chinese).

  

  Conference Proceeding(s) (in recent 5 years)

  Qiuying Zheng,Lan Xia,Xiucheng Fan(2017). How construal level influences customer's productive consumption experience?   2017 Frontiers in Service Conference , New York City, United States, June 22-25.

  Xiucheng Fan, Lan Xia,Qiuying Zheng(2016), Deeper enjoyment: customer’s eudaimonia experience in craft consumption. 2016 Australian & New Zealand Marketing Academy Conference , December 5-6, Christchurch, New Zealand.

  Tang Yao, Qiuying Zheng, Xiucheng Fan (2014). Improving customer well-beings through social support in online health communities: evidence from China. AMA SERVSIG International Service Research Conference, June 12-15,Thessaloniki,  Greece

  Qiuying Zheng,Lan Xia,Xiucheng Fan(2014). Mere hedonic enjoyment or eudaimonia? the experiential value of customer participation in productive consumption. the 14th International Research Symposium on Service Excellence in Management (QUIS2014) ,Shanghai, China.

  Jianggang Du,Qiuying Zheng,Xiucheng Fan,Michael Hui(2015),Can fear be eaten? Consumer’s psychology in food choice (in Chinese), 2015 Marketing Science Annual Conference , October 24-25, Shanghai, China. Best Paper Award.

  Jianggang Du,Huarui Cao, Qiuying Zheng,Xiucheng Fan (2012),The influence of audience’s cognitive mode on brand memory in product placement (in Chinese), 2012 Marketing Science Annual Conference , October 24-25, Dalian, China. Best Paper Award.